The modern market is full of alternatives for all kinds of products and services. Many of them have a pretty similar feature-set and level of quality. So how do customers make a choice when most characteristics appear identical? The answer … Read More
Author Archives: Tony
6 Easy Tips for Creating Effective E-Commerce Videos (How To’s + Examples)
What’s the best way to create effective e-commerce videos? This is one of the bigger questions for online retailers and marketers today. It’s not a secret that video marketing shows outstanding effectiveness figures. But what’s also true is that not … Read More
41 Video Marketing Statistics: Video Disrupts Marketing, Ads, and Social Media
Online videos are at their peak now. We watch and post them on social media, search for the explainers and “how-to’s” on YouTube, and no longer need to leave our couches to visit our favorite band's concert because it will … Read More
Taking Your Online Sales Conversion to the Next Level (2019)
An online sales conversion rate is a key metric showing whether an e-commerce business is effective at converting site visitors into leads or sales . That’s why it should become one of the most important areas of focus for every … Read More
Interactive Product Videos: Interactive and Transactional Videos Explained
Digital marketing is a fast-changing area and sometimes it’s not that easy to keep up with its trends. Interactive videos are one of the latest examples. Such videos appeared on the horizon not so long ago but they are rapidly … Read More
Video Marketing Benefits: Capitalizing on The Most Powerful Marketing Method
Content is king. You have probably seen this phrase from the essay by Bill Gates many times. But what content, exactly? Nowadays, there are so many types of it, from a blog post on a business website to a funny … Read More
Why a Video Shopping Experience Matters Now
Nowadays, people watch more videos than ever before. We all follow our favorite YouTube channels, spend hours in Netflix, and post stories on Instagram. Video content has indeed conquered a significant part of the Internet and continues winning billions of … Read More