Brand Guidelines
DÜZY Corporate Brand Standards
This document has been developed specifically for DÜZY as a guide to ensure compliance and consistency across all internal and external brand efforts. There will be exceptions to these guidelines, however we ask that you follow these approved corporate standards, and contact us directly with questions.
Glyph Icon
When to use the Glyph
DUZY’s D and inset arrow glyph icon represents the simplified path to purchase that DUZY’s video technology innovation offers customers, always pressing the play and purchase button on their device. Simple and iconic, bold and clear, it instantly sparks recognition for the DUZY brand.
Minimum Clear Space
The minimum clear space of the DUZY D symbol is half the width of the D (X = D width x 0.5)
Minimum Sizes
The minimum size for the DUZY D glyph is 29 PX width and 29 PX height, Square or larger.
Glyph – Dark
Glyph – Light
Color Palette
DUZY Logo
When to use the Logo
Whenever possible, the primary DÜZY logo should be used and reproduced in its specified PMS or Process colors.
To maintain the integrity of the DÜZY corporate brand identity,
the logo and its elements should not be modified, misshaped,
or stretched. The proper usage should be applied.
See proper usage examples, PMS colors and typography below.
DO NOT
change the colors of the logo from the approved corporate color theme.
DO NOT
modify the composition of the logo elements.
DO NOT
modify or reset logo fonts.
DO NOT
distort, skew or add graphic effects to the logo.
DO NOT
reproduce the full color logo on a color background.
USE AS TEXT
When using “DUZY” as text instead of logo format including email correspondence, website copy, or in running copy, the following usage applies:
ALL CAPS
When possible, use the capital U umlaut. The Ü can be found in symbols or copied from this style guide:
DÜZY
In running copy, it is allowable to use DUZY (all capitalized without the Ü) although, not preferred.
DUZY INCORRECT USAGE: Any other use in text form.
For any questions regarding DUZY corporate standards contact [email protected]
Minimum Clear Space
Logo – Dark
Logo – Light
Typography
SF Pro Display
