fbpx

Everyone wants it; no one talks about it.

The Necessary Evils of Sales

“The only thing you’ve got in this world is what you can sell.” ― Arthur Miller, Death of a Salesman In 1949, the stage play Death of a Salesman won the Pulitzer Prize for Drama and the Tony Award for Best Play. The negative views on sales were as unobstructed then as they are now. Even now, salespeoples’ character comes in to question.    … a new survey from HubSpot Research, only a mere 3% of people consider salespeople to be trustworthy. Let’s be honest, closing deals are how companies make money. People are employed by it, and it is capitalism that gives us instant purchasing power. So, how do we change the perception of sales techniques? We use soft language. Soft language is also part of defining brands in marketing. This is something we, as marketers, do, on a regular basis. If you want to understand how communication has been anamorphosis, watch the Soft Language Skit by the comedian George Carlin.   “Sometime during my life, sometime during my life toilet paper became bathroom tissue. I wasn’t notified of this, no one asked me if I agreed with it. It just happened.
Toilet paper became bathroom tissue.
Sneakers became running shoes.
False teeth became dental appliances.
Medicine became medication.
Information became directory assistance.
The dump became the landfill.
Car crashes became automobile accidents.
Partly cloudy became partly sunny.
Motels became motor lodges.
House trailers became mobile homes.
Used cars became previously owned transportation.
Room service became guest room dining.
And constipation became occasional irregularity.” 

George Carlin passed away in 2008, and his point is still evident. Finding clients for your business has always been challenging, but even more so, with the “always on” connected mentality. Henry Ford was instrumental in how sales and work-life balance was defined. He helped implement the 8-hour workday, better wages, and 40-hour work week. But note;  his motivation was always sales driven. “In the interview, Ford stated that that leisure-time should not be considered “lost time” and shouldn’t be just for the privileged class; he believed that workers needed free time to actually be able to purchase and use consumer products which would increase business.” Smart man. Creating exchange in exchange for time. How are you going to buy his Ford products if you could afford them or have time to do so? As a society, purchasing has changed as well.
Walking to the store became driving to the store.
Shopping in the store, became someone else does the shopping for you.
Driving to the store became ordering to the home.
Ordering to the home has become instant delivery.

In Sales, how has the salesperson changed from Willy Loman in Death of a Salesman to today’s sales representative?
Door to Door Sales became Cold Calling.
Cold Calling became Telemarketing.
Telemarketing became Lead Generation.
But what happens with all those leads? Ever been to a trade show collected business cards after conversations or had a lead reader in your “booth” and no one does anything with the results of all those likely qualified leads? No plan in place for lead-scoring or activation to nurture those leads? You are not alone. The evolution of sales has changed how we communicate, nurture opportunities and close deals. Sales and marketing must work together to maximize opportunities to reach the consumer, and move them to purchase. Often this requires integrating marketing across many traditional and non-traditional platforms. Consider this evolution in opening envelopes to now looking at your phone for your mail.
Posted Mail Became Emails.
Emails became Digital Ads.
Digitals Ads become Social media posts.
Social media posts became Social media images.
Social Media images became In-Video Streaming.
But they all work together to reach a very diverse consumer population. How do you find consumers, while Streaming? Welcome to #GETDÜZY. While watching your streaming or in-video content on your website or social media, DÜZY can process your leads without the consumer leaving your video. By converting a viewer to a qualified lead your sales team is not Willy Loman, your video is. You are changing the definition of acquiring leads through techniques you are using to succeed daily. This means less time pounding the pavement, and more time developing products, content and happy customer experiences. Getting qualified leads is a challenge, but DÜZY can help with in-video lead capture. As viewers are watching your video, their interest and information can be captured immediately, without ever leaving the video. The most direct and authentic path to purchase. Let your videos do the selling, and let DÜZY do the rest. Find out more at getDÜZY.com  

33 thoughts on “Everyone wants it; no one talks about it.

  1. I’m not sure ԝhere you are getting your info, but good topic.
    I needs to spend some tіme learning much moгe or understanding more.

    Thanks for wonderful information I was looking foг this info for my mission.

  2. Hey! This is my first comment here so I just wanted to give a
    quick shout out and tell you I really enjoy reading your articles.
    Can you suggest any other blogs/websites/forums that go
    over the same subjects? Many thanks!

    1. The DUZY TEAM says:

      Thanks Frederick, we consider DUZY to be the best at this:)

  3. Ahaa, its good dialogue concerning this article at this place at this
    web site, I have read all that, so at this time me also commenting here.

  4. Wow, incredible blog layout! How long have you been blogging for?
    you make blogging look easy. The overall look of your web site is fantastic, as well as the content!

  5. Like!! I blog quite often and I genuinely thank you for your information. The article has truly peaked my interest.

    1. Dana says:

      Thank you so much. We post often, so come back.

  6. 5fift says:

    Appreciating the commitment you put into your blog and detailed information you provide.

    It’s great to come across a blog every once in a while that isn’t the
    same old rehashed material. Great read! I’ve saved your site and I’m including your RSS
    feeds to my Google account.

  7. Dana says:

    Thank you so much for the great comments here. The DUZY team really appreciates it!

  8. Appreciating the dedication you put into your
    site and detailed information you offer. It’s awesome to come across a blog every once
    in a while that isn’t the same out of date rehashed material.
    Wonderful read! I’ve bookmarked your site and I’m
    including your RSS feeds to my Google account.

  9. Fantastic site. Plenty of useful info here. I am sending it to
    some pals ans additionally sharing in delicious. And certainly, thank
    you in your sweat!

  10. g says:

    I love your blog.. very nice colors & theme.
    Did you design this website yourself or did you hire someone to do it for you?

    Plz answer back as I’m looking to construct my own blog and would like to know where u got this from.
    many thanks

  11. After I initially commented I appear to have clicked on the
    -Notify me when new comments are added- checkbox and now whenever a comment is added I
    get four emails with the exact same comment.
    There has to be a means you are able to remove me from that
    service? Thanks a lot!

  12. Hi there, just wanted to mention, I enjoyed this post.
    It was helpful. Keep on posting!

  13. g says:

    whoah this blog is excellent i like studying your posts.
    Keep up the great work! You understand, lots of persons are looking around for this information,
    you could help them greatly.

  14. With havin so much content do you ever run into any issues of plagorism or copyright infringement?
    My website has a lot of exclusive content I’ve either created myself or outsourced but it seems a lot
    of it is popping it up all over the web without my authorization. Do you know any methods to help prevent content from being
    ripped off? I’d genuinely appreciate it.

  15. g says:

    Hello there, I found your blog via Google at the same time
    as searching for a comparable matter, your web site
    got here up, it looks great. I’ve bookmarked it in my google bookmarks.

    Hi there, just became aware of your weblog through Google, and
    found that it’s really informative. I’m going to watch
    out for brussels. I’ll be grateful when you continue this in future.
    Lots of people shall be benefited out of your writing.
    Cheers!

  16. It’s difficult to find knowledgeable people for this topic, but you sound like
    you know what you’re talking about! Thanks

  17. Wow, wonderful blog layout! How long have you been blogging for?
    you make blogging look easy. The overall look of
    your site is magnificent, let alone the content!

  18. Good info. Lucky me I found your site by accident (stumbleupon).
    I’ve saved as a favorite for later!

  19. My brother suggested I might like this web site.
    He was once entirely right. This submit actually made
    my day. You can not believe just how a lot time I
    had spent for this info! Thanks!

  20. Undeniably imagine that that you said. Your favourite justification seemed to be at
    the web the easiest thing to understand of. I say to you, I certainly get irked
    even as other folks think about concerns that they just do not
    recognize about. You controlled to hit the nail upon the highest and also outlined
    out the entire thing with no need side effect
    , people can take a signal. Will likely be back to
    get more. Thanks

  21. Why visitors still make use of to read news papers when in this technological world the whole thing is existing on net?

  22. I will right away clutch your rss feed as I can’t to find your email subscription link or newsletter service.

    Do you’ve any? Kindly permit me realize in order that I could subscribe.
    Thanks.

  23. Good article! We are linking to this particularly great article on our website.
    Keep up the good writing.

  24. My brother suggested I might like this website. He was entirely right.
    This submit actually made my day. You can not consider just how so much
    time I had spent for this info! Thanks!

  25. I have read some excellent stuff here. Certainly value bookmarking for revisiting.

    I wonder how a lot attempt you place to make this kind of magnificent informative site.

  26. hi!,I like your writing so so much! proportion we communicate more about your post on AOL?

    I need a specialist on this house to solve my problem.
    Maybe that’s you! Looking forward to see you.

  27. This is really interesting, You are a very skilled blogger.
    I have joined your rss feed and look forward to in search of extra of your wonderful post.
    Additionally, I’ve shared your website in my social networks

  28. Christopher says:

    May I just say what a comfort to discover someone that genuinely understands what they are discussing
    over the internet. You actually realize how
    to bring a problem to light and make it important.
    More people must check this out and understand this side of the story.

    I was surprised you’re not more popular since you certainly have the gift.

  29. Your way of describing everything in this piece of writing
    is truly pleasant, all be capable of without difficulty be aware of it, Thanks a lot.

  30. I’m truly enjoying the design and layout of
    your blog. It’s a very easy on the eyes which makes it much more enjoyable for me to come here and visit more often. Did
    you hire out a developer to create your theme?

    Great work!

  31. Wonderful, what a webpage it is! This weblog presents helpful facts to us,
    keep it up.

Leave a Reply

Your email address will not be published. Required fields are marked *