In-Video Commerce: The Best New Consumer Technology of 2020
#CES2020 might have all the best new marketing technology for businesses, but what platform works best to maximize the visibility of your products in this digital world? In-video commerce technology is the future of connecting customer engagement and sales with unlimited transactional opportunities. DÜZY has launched one of the best new marketing technologies for the future of video.
From just posting to in-video transactions:
Every January, #CES brings new products and technology to the forefront of many industries. The industry has evolved from Apple innovation in 2011 to app-driven solutions for consumer purchases in 2020. Marketers are eager to know how to target consumers who are looking for products and solutions that quickly meet their needs. Amazon Prime created instant gratification for its members. Now products are available for global shipping creating a vast land of shopping opportunities for the consumer. You must differentiate your products and marketing, or they will find suitable substitutes.
This past decade, retail and e-commerce technology has evolved from purchasing holiday presents online in the 2010/2011 holiday season to watching package thieves on your doorbell video. And even better, having the ability to identify the thief on social media this past 2019 holiday season. Solutions include giving a security code to your delivery person to deliver your package to your garage, and even lockers where you go to pick up all of your products. We can live-stream our doorstep, see our orders in transit and photos of the delivery from our smart devices. In some cities, thousands of items can be delivered within an hour of purchase. Even our groceries can arrive to our homes at a specified time.
Content creators, influencers, marketers, agencies and entrepreneurs want to crack the code of conversion.
As video technology changes, every marketer and content creator must develop the right messaging to close the deal. Tightening the path from awareness to purchase has become the buzz worthy for 2020. Creating leads and increasing conversion are the biggest challenges. How can we shorten the path from middle of the funnel to bottom of the funnel while keeping customers engaged? Measuring the effectiveness of video messaging and sales conversions has been a daunting task. Before digital analytics, marketing strategies had to guess what the conversion of content was to the amount purchased.
In 2020, a customer will see your content an average of 6 seconds. Most consumers can not remember the last ad, video, or sponsored social media for brands, both established or new.
How do we reach the consumer and shorten their time to purchase? Video content is key.
If the consumer hits outside of your content, it is deemed a lost lead. With the push to have more content in video or live stream as entertainment, the challenge becomes converting the viewer to actually purchase the product they viewed? If they have to click off the video, that further increases the opportunity they will miss the content or get distracted in that six seconds and are off to the next best product. And that means they have forgotten about you and your brand.
In 2020, video and live stream entertainment are still the top-ranked platforms for reaching a the fragmented consumer. How to reach them is no longer the only concern, but how to convert them within the video or live stream is. Neil Patel states that online store visitors are 64-85% more likely to buy a product on an online retail site after watching a video. As a result, the inclusion of video descriptions to their listings creates a more attractive and accessible customer experience. Patel also states that the visitors who discover videos are more likely to double their in-store time and visit twice as many pages as consumers who did not see the video. https://neilpatel.com/blog/product-videos-conversion
#CES2020 is a captivating venue that showcases all the newest products for consumers and early adopters. Tricked-out booths, demos and videos that sizzle create allure, but how do the brands at #CES create sales through their videos and can they measure conversion in their current form.
Social Commerce: Sharing is earning.
Social media has brought new ways to measure engagement along with ways to share your products, services and causes. The best way to gain traction above followers and fans are shares, especially with video which is more compelling than static images. Online sellers with social media sites have on average 32% more sales than those that don’t. https://www.bigcommerce.com/blog/5-social-stats-for-online-storeowners/ . 74% of consumers rely on their social networks to make purchasing decisions. https://kinsta.com/blog/ecommerce-statistics/
In 2019, 85% of orders from social media sites came from Facebook https://www.shopify.com.au/retail/social-commerce-for-retail-what-is-it-and-examples-of-retailers-doing-it-well . Annual global spending on Facebook and Instagram advertising combined will reach nearly $100 billion in 2021. https://www.emarketer.com/content/facebook-advertising-in-2021
Join DÜZY in the evolution of video with the ability to share.
DÜZY is the solution for every business that sells products, services, needs to capture leads, or drive a campaign for donations. With DÜZY’s patented in-video commerce technology, instantly sell from your video or live stream and quickly convert interest to sale without ever leaving the video.
- Customers engage & purchase while watching the video
- Content is never interrupted during the transaction
- Users experience the fastest path to purchase
Discover what’s next by transforming your video and live streams to sales. It is simple. Connect your store, upload your video, and share your link on social media to reach your customer and their network.
Want to find out more about the latest purchasing power for your business? Check out GetDUZY.com and get started with turning your video and live streams into transactions. https://youtu.be/91liwdNRt7Q