Think about the first time you subscribed to something that automatically was paid from your account. Netflix has been doing this since 1997. It was the service that allowed us to watch more DVDs without the late fees when you … Read More
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Everyone wants it; no one talks about it.
The Necessary Evils of Sales “The only thing you’ve got in this world is what you can sell.” ― Arthur Miller, Death of a Salesman In 1949, the stage play Death of a Salesman won the Pulitzer Prize for Drama and the … Read More
#GivingTuesday: A Good Trend
Did you ever receive an email that says, “If you do not forward the following email to XX amount of people, you will have bad luck?” As the digital world grew in the 90s, this email technique was sent to … Read More
Mystery vs. History: Creating Impulse In-Video to Drive Quicker Commerce
Mystery vs. History: Creating Impulse In-Video to Drive Quicker Commerce There is a continuous conversation about how consumers search or hear about new products and upcoming trends. The evolving and fragmented market is creating consumer activity and information, but understanding … Read More
In-Video Commerce: The Best New Consumer Technology of 2020
In-Video Commerce: The Best New Consumer Technology of 2020 #CES2020 might have all the best new marketing technology for businesses, but what platform works best to maximize the visibility of your products in this digital world? In-video commerce technology is … Read More
Brand Positioning: Using Social and Video for Marketing and Sales
The modern market is full of alternatives for all kinds of products and services. Many of them have a pretty similar feature-set and level of quality. So how do customers make a choice when most characteristics appear identical? The answer … Read More
6 Easy Tips for Creating Effective E-Commerce Videos (How To’s + Examples)
What’s the best way to create effective e-commerce videos? This is one of the bigger questions for online retailers and marketers today. It’s not a secret that video marketing shows outstanding effectiveness figures. But what’s also true is that not … Read More
Why a Video Shopping Experience Matters Now
Nowadays, people watch more videos than ever before. We all follow our favorite YouTube channels, spend hours in Netflix, and post stories on Instagram. Video content has indeed conquered a significant part of the Internet and continues winning billions of … Read More