Think about the first time you subscribed to something that automatically was paid from your account. Netflix has been doing this since 1997. It was the service that allowed us to watch more DVDs without the late fees when you … Read More
Brand Innovation
Everyone wants it; no one talks about it.
The Necessary Evils of Sales “The only thing you’ve got in this world is what you can sell.” ― Arthur Miller, Death of a Salesman In 1949, the stage play Death of a Salesman won the Pulitzer Prize for Drama and the … Read More
#GivingTuesday: A Good Trend
Did you ever receive an email that says, “If you do not forward the following email to XX amount of people, you will have bad luck?” As the digital world grew in the 90s, this email technique was sent to … Read More
Mystery vs. History: Creating Impulse In-Video to Drive Quicker Commerce
Mystery vs. History: Creating Impulse In-Video to Drive Quicker Commerce There is a continuous conversation about how consumers search or hear about new products and upcoming trends. The evolving and fragmented market is creating consumer activity and information, but understanding … Read More
In-Video Commerce: The Best New Consumer Technology of 2020
In-Video Commerce: The Best New Consumer Technology of 2020 #CES2020 might have all the best new marketing technology for businesses, but what platform works best to maximize the visibility of your products in this digital world? In-video commerce technology is … Read More