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ecommerce

Learn from the Leader in Monthly VOD and Streaming Subscription eCommerce!

Think about the first time you subscribed to something that automatically was paid from your account.  Netflix has been doing this since 1997. It was the service that allowed us to watch more DVDs without the late fees when you … Read More

Everyone wants it; no one talks about it.

The Necessary Evils of Sales “The only thing you’ve got in this world is what you can sell.” ― Arthur Miller, Death of a Salesman In 1949, the stage play Death of a Salesman won the Pulitzer Prize for Drama and the … Read More

#GivingTuesday: A Good Trend

Did you ever receive an email that says, “If you do not forward the following email to XX amount of people, you will have bad luck?”  As the digital world grew in the 90s, this email technique was sent to … Read More

Mystery vs. History: Creating Impulse In-Video to Drive Quicker Commerce

Mystery vs. History: Creating Impulse In-Video to Drive Quicker Commerce There is a continuous conversation about how consumers search or hear about new products and upcoming trends.  The evolving and fragmented market is creating consumer activity and information, but understanding … Read More

In-Video Commerce: The Best New Consumer Technology of 2020

In-Video Commerce: The Best New Consumer Technology of 2020 #CES2020 might have all the best new marketing technology for businesses, but what platform works best to maximize the visibility of your products in this digital world? In-video commerce technology is … Read More

Brand Positioning: Using Social and Video for Marketing and Sales

Brand Positioning: Using Social and Video for Marketing and Sales

The modern market is full of alternatives for all kinds of products and services. Many of them have a pretty similar feature-set and level of quality. So how do customers make a choice when most characteristics appear identical? The answer … Read More

6 Easy Tips for Creating Effective E-Commerce Videos (How To’s + Examples)

6 Easy Tips for Creating Effective E-Commerce Videos (How To’s + Examples)

What’s the best way to create effective e-commerce videos? This is one of the bigger questions for online retailers and marketers today. It’s not a secret that video marketing shows outstanding effectiveness figures. But what’s also true is that not … Read More

Taking Your Online Sales Conversion to the Next Level (2019)

Taking Your Online Sales Conversion to the Next Level (2019)

An online sales conversion rate is a key metric showing whether an e-commerce business is effective at converting site visitors into leads or sales . That’s why it should become one of the most important areas of focus for every … Read More

Interactive Product Videos: Interactive and Transactional Videos Explained

Interactive Product Videos: Interactive and Transactional Videos Explained

Digital marketing is a fast-changing area and sometimes it’s not that easy to keep up with its trends. Interactive videos are one of the latest examples. Such videos appeared on the horizon not so long ago but they are rapidly … Read More

Video Marketing Benefits: Capitalizing on The Most Powerful Marketing Method

Video Marketing Benefits: Capitalizing on The Most Powerful Marketing Method

Content is king. You have probably seen this phrase from the essay by Bill Gates many times. But what content, exactly? Nowadays, there are so many types of it, from a blog post on a business website to a funny … Read More